Seaton CX is a customer experience consulting firm.

We help companies grow profitably by serving the needs of their customers.

Practitioner Experience.
Consulting Expertise.

Serving Customer Experience Leaders

January, 2021. A global pandemic, a supply chain meltdown, deteriorating customer experiences, and new acceptance of remote work—it was the right time to leave my job as a customer experience practitioner and start Seaton CX.

Since then, I’ve been serving CX leaders who have small teams and big ambitions. We create compelling customer journey maps—showing their companies how to grow profitably by serving the needs of their customers.

Let’s connect and chat about CX.

– Dave Seaton, CEO & Principal Consultant

Dave Seaton, CCXP


Incredible experiences don’t happen by accident—they’re intentionally designed. When you understand the customer journey, you can prioritize the experiences that matter most.

I’m proudest of a project where I flew 4,768 miles, got lost in rural Pennsylvania, and survived a high-speed Uber ride down Bourbon Street to interview customers for a B2B SaaS company. Using those insights, I transformed the customer experience and reduced churn by 66%.

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