
Seaton CX is a customer experience consulting firm.
We help companies grow profitably by serving the needs of their customers.
Practitioner Experience.
Consulting Expertise.

Dave Seaton, CCXP
CEO AND PRINCIPAL CONSULTANT
Incredible experiences don’t happen by accident—they’re intentionally designed. When you understand the customer journey, you can prioritize the experiences that matter most.
I’m proudest of a project where I flew 4,768 miles, drove hundreds more, and survived a high-speed Uber ride down Bourbon Street to interview customers for a B2B SaaS company. Using that insight, I transformed the customer support experience and made the company $991k in ARR from reduced churn.