About Seaton CX
Customer experience is your competitive advantage
Seaton CX is a customer experience consulting firm. We help companies turn better customer experiences into better business performance.
Our Mission
We help companies turn customer experience into a competitive advantage by finding and fixing the friction in their customer journeys.
Our Vision
Companies never have to choose between great customer experiences and great business performance.
Our Values
What you can expect from us
01
Stay curious
Questions first. Answers second. We stay curious, keep learning, and let what we discover—not what we assume—shape the path forward.
02
Be the guide
You’re the hero. We’re the guide. We bring the expertise, experience, tools, and perspective to help you navigate complexity and make meaningful progress.
03
Blaze the trail
Don’t follow the path. Improve it. We challenge conventional thinking, test new approaches, and turn what we learn into better ways of solving tomorrow’s problems.
About OUR FOUNDER & CEO
Practitioner experience.
Consulting expertise.
Dave Seaton, CCXP, is an award-winning customer experience professional and Principal Consultant at Seaton CX, helping companies turn customer experience into better business performance.
He founded Seaton CX in 2021 after decades in B2B SaaS and technology, driven by a simple belief: customer experience isn’t just the right thing to do. CX is a competitive advantage.
Dave received the North American Customer Centricity Award, was inducted into the CX Hall of Fame, and co-authored the Customer Experience Book of Knowledge, published by the Customer Experience Professionals Association.
A proud resident of Colorado Springs, Dave is an avid hiker who loves exploring the National Parks—17 down and 46 more to go.
