
DARMA™
Customer Journey Mapping
Full-service customer research and journey mapping to inspire action, drive change, and accelerate business results.
“If your customer journey map isn’t driving change, it’s just an art project.”
– Dave Seaton, Founder & CEO
Client Testimonials
“Dave was an absolute joy to work with. He quickly got up-to-speed on the industry and very effectively converted the nay-sayers who confused journey mapping with process mapping. He brought all of our executives along and had them talking about the importance of the effort in no time. […] It’s doubtful that we would be where we are today – all of our executives having a deep understanding of our customers’ key experiences with us – if Dave had not gotten us off on the right foot. Dave is an expert in customer journey mapping and I would recommend him without hesitation.”
“I worked with Dave for roughly one year on a number of different projects. He is a true expert on a variety of Customer Experience areas and brings a fresh and thoughtful perspective to every conversation. In terms of project execution, he was incredibly organized, flexible, and consistently delivered high quality output. If you are looking for strategic or tactical help on your CX journey, I’d strongly recommend working with Dave.”
“My organization hired Dave to consult on CX. Dave was thorough and took the time to meet with us to better understand our organization, our CX team, and what we were looking for. He was incredibly easy to work with and made the process simple yet effective. The training went very well, and afterward, I received many messages from team members about how helpful it was. I would highly recommend working with Dave, his deep expertise is delivered in engaging, thought-provoking, and accessible ways.”
When I needed help thinking through my customer’s journey and overall customer experience, I immediately thought of Dave. And boy did it pay off. His questions-based approach helped me organize my thoughts and focus on what truly mattered – How the customer was feeling at the peak and end of their experience. I walked away with a north star to guide my customer’s journey and the entire process feels easier as a result. So if you’re stuck, have pages of ideas, but don’t know what to do next…call Dave. You’ll be happy you did!
Dave came highly recommended from a former colleague to help us with a journey mapping initiative at Bright Horizons. He immediately established himself as a CX expert with a methodical and clear process to develop a journey map for our employees. Dave exceeded my expectations in the area of partnership. He went above and beyond to ensure we developed quality work and was truly a pleasure to collaborate with. I am excited to find the next project for us to work together on. If you’re looking for a CX expert to augment your team, I highly recommend contacting Dave!
“I brought Dave on-site at the recommendation of one my Service Advisors to lead a Journey Mapping exercise with a cross-functional team from the US and the UK. Two and a half days of hands-on work to produce current state, future state, and a path to get there. Actions were prioritized and detailed with a Who, What and When. Feedback from the team was tremendous and certain that we will see future engagements.”
Our DARMA™ Journey Mapping Process

Journey Map Problems?
If your existing journey maps aren’t being used to drive strategic decisions or you’ve tried journey mapping and got stuck, then schedule a complimentary Pathfinder Session—a free, expert-led journey map review for CX leaders ready to deliver business results.





