DARMA™
Customer Journey Mapping

“If your customer journey map isn’t driving change, it’s just an art project.”

– Dave Seaton, Founder & CEO

Client Testimonials

Our DARMA™ Journey Mapping Process

Define

Clearly define the problem to solve or the opportunity to pursue.

Analyze

Analyze the current state based on available data and develop the journey hypothesis.

Research

Conduct qualitative and quantitative customer research to understand the customers’ experience.

Map

Analyze the research findings and map the customer journey(s).

Act

Identify and act on opportunities to improve the customer experience and business outcomes.

Journey Map Problems?

If your existing journey maps aren’t being used to drive strategic decisions or you’ve tried journey mapping and got stuck, then schedule a complimentary Pathfinder Session—a free, expert-led journey map review for CX leaders ready to deliver business results.

Frequently Asked Questions

Can I see a sample of your customer journey maps?

Yes! We are happy to share our demo map and presentation so you can see an example of the finished product. Journey maps we have created for other clients are, of course, confidential. Should we work together, we would treat your maps with the same confidentiality.

Will I be able to modify or update the map in the future as we make improvements and the journey changes?

Yes. Unlike some other firms, we provide all source files for the maps so you can edit, update, and revise them as your customer experience changes. You paid for them—they’re yours.

Can you use my existing journey mapping software?

Yes. We are familiar with the major platforms and can work within them. While we believe a custom map, created by our graphic designer, is the most compelling visual to tell the customer’s story, we understand the operational reasons for working within a software tool. We can adapt to the constraints of your organization to provide the most effective journey maps.

Scroll to Top