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Dave Seaton, CCXP

Seaton CX founder, journey mapping expert, award-winning customer experience consultant, leadership philosopher, and fanatical Wordle ninja. (The best starting word is CREST—trust me on this.)

Latest Blog Articles

Create a Customer Journey Map with the DARMA™ Method
5 Must-Have Elements for Customer Journey Maps
Journey Map or Process Map? What’s the Difference?
Should Contact Center Leaders Create a Customer Journey Map?
Customer Support is an Investment, Not an Expense
3 Reasons Customer Journey Maps Fail
5 Stakeholder Types CX Can’t Afford to Ignore
Stop Playing Whac-a-Mole with CX Pain Points

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